I design and lead systems that have to work
Currently Lead Designer at the Home Office, working on complex public services and critical internal systems. Previously co-founded Hoxton Macs, growing it to £18m yearly revenue.
Featured work
Making complex document workflows clearer
Home Office
Redesigned an operational inbox and document-viewing experience, improving assessment speed by 26% while making status, ownership and next steps easier to understand.
Building a thinking partner for product designers
Design Intelligence
Designed and built an AI-powered tool to help designers challenge assumptions, explore credible approaches and find a direction worth pursuing.
Designing a scalable search pattern
Home Office
Created a reusable search pattern used across government teams, reducing duplication and improving accessibility.
Building a brand and e-commerce experience for refurbished tech
Hoxton Macs
Repositioned refurbished tech and redesigned the buying experience, increasing conversion by 16% and scaling revenue to £17.5m.
How I work
I design systems, not just screens
I bring clarity to complex problems
I work across disciplines to align direction
I see things through
I design and lead systems that have to work
Currently Lead Designer at the Home Office, working on complex public services and critical internal systems. Previously co-founded Hoxton Macs, growing it to £18m yearly revenue.
Featured work
Making complex document workflows clearer
Home Office
Redesigned an operational inbox and document-viewing experience, improving assessment speed by 26% while making status, ownership and next steps easier to understand.
Building a thinking partner for product designers
Design Intelligence
Designed and built an AI-powered tool to help designers challenge assumptions, explore credible approaches and find a direction worth pursuing.
Designing a scalable search pattern
Home Office
Created a reusable search pattern used across government teams, reducing duplication and improving accessibility.
Building a brand and e-commerce experience for refurbished tech
Hoxton Macs
Repositioned refurbished tech and redesigned the buying experience, increasing conversion by 16% and scaling revenue to £17.5m.
How I work
I design systems, not just screens
I bring clarity to complex problems
I work across disciplines to align direction
I see things through
I design and lead systems that have to work
Currently Lead Designer at the Home Office, working on complex public services and critical internal systems. Previously co-founded Hoxton Macs, growing it to £18m yearly revenue.
Featured work
Making complex document workflows clearer
Home Office
Redesigned an operational inbox and document-viewing experience, improving assessment speed by 26% while making status, ownership and next steps easier to understand.
Building a thinking partner for product designers
Design Intelligence
Designed and built an AI-powered tool to help designers challenge assumptions, explore credible approaches and find a direction worth pursuing.
Designing a scalable search pattern
Home Office
Created a reusable search pattern used across government teams, reducing duplication and improving accessibility.
Building a brand and e-commerce experience for refurbished tech
Hoxton Macs
Repositioned refurbished tech and redesigned the buying experience, increasing conversion by 16% and scaling revenue to £17.5m.
How I work
I design systems, not just screens
I bring clarity to complex problems
I work across disciplines to align direction
I see things through